Genentech
AGENCY
Razorfish
DATE
2023
CLIENT
Genentech
PROJECT
Application System Redesign
ROLE
Associate Experience Design Director
The Application Process
With this project we had about 10 projects going on at once. We received the need and with a quick turn around we would address a solution. This particular file is for a patient to file and see what coverage they may have for the assistance they are in need of. Below is the final result template. Genentech has many brands under them so they will take these files and instill the brand information before publishing live.
Step 1: Legally Authorized Person(Care Giver)
Step 1: Patient
Step 1: Signup for patient education program
Step 1: Error messages and error boxes
Step 2: Prescriber Information
Step 2: Prescriber Information Error
Step 3: Insurance Information
Step 3: Insurance Information Pharmacy Details
Step 3: Insurance Information Error
Step 4: Application Results (Approved)
Step 4: Application Results (Did Not Qualify)
Conclusion
Through this process it was interesting to think about 2 brands (Genentech/ sub brand) as well as the end user. It created some challenges to clients wants and users needs. However through that I was allowed some leeway to give current design trends that were befitting to the projects needs. I was also able to utilize research in order to support design decisions I had made that client didn’t agree with. Supporting my choices with data helped to realign the clients wants with the users needs.